Sip Tea Agency

About Me

Hi, I’m Carmen, a freelance digital marketer who began my journey in 2017, learning Google Ads from the ground up at a Vancouver non-profit. I then started agency work, where I refined my expertise and went on to manage over $20M in ad spend, helping businesses worldwide grow.

What sets me apart is my approach: I don’t just run your ads, I partner with you. I make sure the work gets done, the strategy is clear, and the follow-through is consistent. I look at your business holistically and make thoughtful recommendations that support sustainable growth.

I develop scalable social media growth strategies that turn brands into influential digital platforms with global reach. My approach combines strategic clarity with creative precision, building content systems that are simple & repeatable.

Interesting things about me? I competed on the Canadian Table Tennis Team for 10+ years, an experience that shaped my work ethic, focus, and commitment to continuous improvement. Today, you’ll find me playing volleyball, running half marathons, snowboarding, or hiking. That competitive drive and dedication carry into everything I do, making me a strong, reliable partner in any collaboration.

My Services

Google ads & Meta ads

I help businesses grow with Google Ads by first getting to know your brand, your goals, and what makes your customers tick. From there, we walk through your needs together and identify the gaps that are holding your growth back. Once we understand the full picture, I build a clear, strategic Google Ads plan tailored to your business. My process is simple, collaborative, and designed to get you results. Yes, I also do Meta ads!

Organic Social Media

My organic social process starts with understanding what makes you or your brand unique. From there, I develop content ideas with strong hooks, help craft your scripts, and give you clear guidelines on how to film and present your content. Once the momentum is built, we rinse, repeat, and consistently create content your audience actually wants to watch. And if you need support with UGC-style content, I can create that for you as well.

Project Management

My project management style is shaped by years of client management experience and an athlete’s discipline. I’m committed to delivering every project with a level of consistency and accountability that clients immediately recognize. I genuinely care about your business and want to keep you moving toward your goals. When we work together, you can trust that I’ll stay on top of every detail and make sure things get done. I have project managed for web development, google ads, social media ads, brand launches and more!

Industries

Ecommerce

Fashion & Apparel
Jewelry
Electronics
Healthcare & Medical (Tools)
Health and Wellness (Supplements)
Beauty Tools
Household Goods

Lead Generation

Real Estate
Legal Services
Home Services
Local Services
Education & Coaching (Business Coaching)
Health & Wellness (Physio & Kinesiology Clinics)
Non-profit

Case Studies

Google Ads Case Study

I took over an underperforming Google Ads account for a home improvement brand and rebuilt it from the ground up, eliminating internal competition and creating a clear, scalable structure. I implemented a full-funnel strategy across Search, Standard Shopping, Performance Max, and Demand Gen, supported by optimized product feeds and high-converting advertorials, in just two months, I increased ad spend by 56% and scaled revenue by 60%, generating over $400K while maintaining a strong 2.3X ROAS. The result was a profitable, scalable system built on clean data, aligned creative, and strategic funnel segmentation.

Organic Social Media Case Study

Here's how I scaled a founder & their brand to 2M+ followers & 1B+ views in just 1 year.

A course creator came to me with a online course product, but no clear way to reach new audiences or scale visibility. Instead of focusing only on selling the courses, I built a social media strategy that positioned the founder as an authority figure in the space, while talking about the course content.

We implemented a simple & repeatable content framework that was designed for discoverability, shareability, and trust-building. By aligning short-form video strategy with strong personal positioning, we turned the founder into the face of the company and niche that he was focused in, and so, growing the account to over 2 million followers and generating 1+ billion video views worldwide.

Let's Chat

I’m looking to work with clients who are focused on sustainable, long-term growth — people with purpose, vision, and the drive to build something meaningful over time. If you’re committed to growing your brand the right way and you’re vibing with what you see here, send me a DM. Let’s build something great together. Send me an email to sipteaagency@gmail.com and let's chat!

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